Competition based pricing requires a massive amount of research. You analyze here the pricing strategies of your competitors. You even get to familiarize yourself with the customer’s expectations as well. It provides the foundation to set your product’s or service’s pricing range. Thus, if you’re also looking to implement competition based pricing, read this guide … Read more
You can have your same targeted customer at two different geographical locations. But two other locations will always have a separate case for purchasing a product. There are significant differences in interest, needs, and buying power between the two local people. Thus, Geographical Pricing has been introduced in the business field. It teaches businesses and companies … Read more
Individual branding is one of the top-notch branding methods that helps brands to expand universally. It enables the brands to establish a different brand for a specific product or service. Tide and P&G are great examples of individual branding. Thus, if you also want to set up individual branding in your business, this guide will … Read more
Are you also looking for “Brand Positioning Mapping?” If yes, then you’re at the right place! After analyzing hundreds of brands and their mapping technique, we have created this ultimate brand positioning mapping guide to help you know all the essential information. Brand Positioning Mapping will help you decide your brand’s marketplace if you optimize … Read more
Nike is one of the world’s best athlete wear manufacturing and supplying companies. From the daily workout clothing & shoes to the signature shoes & sportswear, Nike designs everything. Nike has collaborated with various famous sports athletes globally in every sport. After working from 1964, Nike brand positioning was established for a few years. Nike … Read more
Umbrella branding marketing practice involves the use of a single brand name for the sale of two or more related products. It is mainly used by companies with a positive brand equity. What Is Umbrella Branding? Umbrella brand meaning refers to taking undue advantage of a single brand name and logo to make the sales of different … Read more
Brand leveraging is a strategy that organizations use to leverage their new product by taking advantage of the current brand in the same category. When a brand is introducing a new product leveraging a brand can be a supporter in its initial stage. Brand extension is one of the most obvious steps for a business … Read more
Strategic brand development is primarily utilized by companies to help their brands and products get global recognition. The term “strategic” signifies that the process deals with long-term plans and assets of a brand. This includes integrative and sustainable policies that aid a company to create, develop and manage its brand. Thus, without wasting any time, … Read more
Brands are built to serve the customers their best and become appealing to them. All the brands have to offer in-demand benefits to their customers, and during this process, all the brands suffer a lot of ups and downs. In the downfall phases of the brands, they have to fight to regain their existing position … Read more
Are you also looking for a Nike brand strategy and want to adopt them? If Yes, then you’re at the right place! Nike is a global success brand that has gone through a long journey to success. Nike is a massive success due to its highly researched brand strategies. And, we don’t need to tell … Read more
Societal marketing concept says that prioritizing consumers’ and society’s interests rather than just thinking about the company’s benefit, no matter what the way is. Societal marketing strategy teaches the organization to consider consumer’s wants, society’s interests, and obviously, the company’s benefit to be more socially and environmentally responsible and build a better image in the … Read more
What is Unsought Products? Unsought products are referred to the products which consumer are unaware of or does not normally buy. Purchase of such goods is usually done out of fear of danger or the ries of danger. Unsought product examples are fire extinguishers, life insurance, reference books, and funeral services. In the case of … Read more