Market research is the backbone of strategic business planning. It informs you about customers, the market, and your competition’s strategies and plans. They bring together the business and consumer and provide a direction on how to function and transform into better entities. Whether you are launching a new product into a market or are modifying … Read more
Usage of direct marketing is one of the most appropriate tactics when it comes to reaching your audience. Any advertising messages applied via e-mail, mobile texting, or direct mail are to create stronger customer bonds, boost conversion rates and prove tangible results. However, what succeeds in direct marketing makes it among the most efficient marketing … Read more
The idea of brand equity is central to separating businesses from others within the marketplace. Not only a sign or a phrase, it is the character that reflects the personality, beliefs, and what identifies a brand in front of society. Brand awareness is one of the ways of making sure the intended and targeted brand … Read more
No business, whether B2B or B2C, would benefit from a sound marketing strategy in terms of exposure, interactions and sales. In all forms of business – a new business just starting, or an existing business entity – a strong plan can help increase visibility, interaction, and, ultimately, sales. However, let’s first define digital marketing strategy … Read more
From relationship selling to more complex approaches such as digital selling, businesses need to develop new selling models. A good strategy in the business-to-business sector is using these techniques, which span from implementing modern digital tools to developing content that engages the decision-makers. This guide will give you actionable B2B marketing strategies to enhance your … Read more
From an analysis perspective, identifying the difference between b2b and b2c marketing is useful within the marketing industry because they bring prospects with cheques in a markedly balanced manner. Each of them is targeted at rather different audiences and intentions of purchases. Nevertheless, business-to-business and business-to-consumer marketing are two sides of the same coin as … Read more
The concept of B2B marketing is not about developing spectacular adverts that focus on the ‘order-now’ button. However, it is about establishing an individual business relationship and providing solutions to your business needs. While advancing to the end consumer is all about trying to convince people, business-to-business marketing is a lot more calculated to inform … Read more
Integrated Marketing Communications also known as the war on the trading floor is a strategic theory in the trading environment. It consolidates all forms of communication advertising, digital marketing, public relations, and the rest under that one message. Nowadays there is so much information overload of hundreds of marketing messages bombarding a consumer each day, … Read more
Marketing automation is changing the way organizational managers improve productivity, efficiency and customer experience. This will help companies reduce manual work and efforts and leverage their time for more strategic business decisions necessary for growth. Not only it saves time, but it also tends to increase accuracy so that businesses could provide plenty of personalized … Read more
In any type of business large or small, survival and growth are greatly defined by the manner in which a firm manages its customers’ interactions. This is where commonly referred to as Customer Relationship Management (CRM) is helpful. It is a powerful tool for the communication process, changing customer satisfaction, and improving long-term relations of … Read more
For any business that wants to improve its online sales and grow, it needs to understand the e-sales funnel. Through map and analysis of the journey clients take towards the point of purchase, the firms can lead potential consumers through the cycle. To get more insights on what the e-commerce sales funnel looks like, and … Read more
Sales funnel is a quite popular approach in modern marketing that describes a customer’s path from considering a certain product to purchasing it. Organizations use this to navigate possible clients through a series of stages to achieve the last stage, conversion. So, for becoming an expert of the science of lead conversion and know more … Read more