Brand Repositioning & product Repositioning

Brand Repositioning

Brands are built to serve the customers their best and become appealing to them. All the brands have to offer in-demand benefits to their customers, and during this process, all the brands suffer a lot of ups and downs. In the downfall phases of the brands, they have to fight to regain their existing position … Read more

Everything You Need To Know About Nike Brand Strategy

Nike Brand Strategy

Are you also looking for a Nike brand strategy and want to adopt them? If Yes, then you’re at the right place! Nike is a global success brand that has gone through a long journey to success. Nike is a massive success due to its highly researched brand strategies. And, we don’t need to tell … Read more

Societal Marketing Concept

Societal Marketing Concept

Societal marketing concept says that prioritizing consumers’ and society’s interests rather than just thinking about the company’s benefit, no matter what the way is. Societal marketing strategy teaches the organization to consider consumer’s wants, society’s interests, and obviously, the company’s benefit to be more socially and environmentally responsible and build a better image in the … Read more

Unsought Products

Unsought Products

What is Unsought Products? Unsought products are referred to the products which consumer are unaware of or does not normally buy. Purchase of such goods is usually done out of fear of danger or the ries of danger.  Unsought product examples are fire extinguishers, life insurance, reference books, and funeral services.  In the case of … Read more

The Monetary Unit Assumption and Gresham’s Law

Monetary Unit

The monetary unit is the basic primary denomination of a currency. It is also called the fundamental unit of account and can be measured by its purchasing power parity. There are several problems with this assumption, including its efficacy in an inflationary economy. Let’s discuss some of them in this article. Also, we’ll look at … Read more

5 P’s of Marketing- An Ultimate Guide

5 P's of Marketing- An Ultimate Guide

Marketing is a crucial component of any business. It encourages the brand to grow and achieve the heights of success. It will stand your brand out in the market. 5 P’s of Marketing is one of the elements of the marketing process. 5 P’s of the marketing mix is one of the most effective marketing strategies. … Read more

Tax multiplier – Derivation, Formula, and Graphical Representation

Tax multiplier - Derivation, Formula, & Graphical Representation

Tax Multiplier emphasizes the change in the income or GDP level due to the change in taxation levied by the government. The concept covered will be marginal propensity to consume, marginal propensity to save, tax multiplier formula, derivation, examples, graphical representation, government spending multiplier, uses and limitations for the same.

Capital Resources Definition – Types and Examples

Capital Resources

Capital resources definition emphasizes on the man made products and services which are produced with a period of time. It includes tools, machinery, equipment and other items. Examples quoted under capital resources are included in the writing along with the aids of production it provides.

Asset Management Ratios – types, Advantages and disadvantages

Asset Management Ratios

Asset Management ratios therefore signifies the business or a company ablity to utilisize their assets to produce sales. This could further be categorised into different asset turnover ratios along with knowledge of how to improve them corresponding in the working of a business.

Reverse Annuity Mortgage

Reverse Annuity Mortgage

Introduction Reverse annuity mortgage is referred to as a loan against the value of your home. It provides equity against your home without selling or moving out from your home. Plus, it provides more flexibility than other reverse mortgages. It proves to be beneficial for retired people to live their retirement as they dreamed of. … Read more

Dip Financing

Dip Financing

Dip Financing Introduction  Dip Financing refers to debtor in possession(DIP) financing, a form of financing that is provided to companies that filed for bankruptcy. It provides the capital funding for the companies which are surviving in bankruptcy. In this blog on DIP financing, you will learn about what is debtor in Possession (DIP) Financing, the … Read more

Data Lake Architecture

Data Lake Architecture

Introduction  Data lake architecture is designed to help big data of businesses generate new growth opportunities, outperform existing competitors, and provide a seamless customer experience. However, to get the best out of data and thrive in this digital world, enterprises should possess well-curated, good quality data lakes that will empower digital transformation across an enterprise. … Read more