As per Dazed Media’s report, 46% of GenZ feels a better connection with a brand with sustainability and strong ethics, 21% focus on the brand demonstrating clear intentions, and 17% look for a brand with a clear and cohesive point of view. This clearly indicates that building a brand is more significant than ever in … Read more
In this modern era, businesses need to build a positive image in the eyes of customers to transform themselves into a brand. According to Statista, there are more than 333 million companies across the globe. It clearly indicates that customers have varied options available to buy products and services. Thus, you will have to understand … Read more
Every brand has a unique personality; However, most brands are unaware of it. Thus, they do not put in the work to define the overall personality, resulting in missed opportunities and no brand recognition. Therefore, defining your unique brand personality is vital when formulating brand growth strategies. Building it will bridge the gap between the … Read more
In today’s competitive corporate world, brand awareness is the foundation of effective marketing plans. Building a solid brand presence is more important than ever as businesses fight for customers’ attention. Social media sites are becoming quite effective instruments for increasing brand awareness at a time when digital interactions rule. This tendency is shown by Sprout … Read more
What is Brand Extension? Brand extension, also known as brand stretching or brand diversification, is a marketing strategy in which a well-established brand uses its name and reputation to introduce new products, services, or lines of business that are related to or significantly different from its existing offerings. Brand extension leverages the equity, trust, and … Read more
What is a co-branding? Co-branding, also known as brand collaboration or brand partnership, is a marketing strategy in which two or more distinct brands come together to create a joint product, service, or marketing campaign. This strategy leverages the combined strengths and brand equities of the participating entities to achieve various marketing objectives. Co-branding can … Read more
What is Brand Equity? Brand equity refers to the value and strength of a brand in the eyes of consumers. It represents the added value or premium that a product or service with a well-established and recognized brand name commands in the marketplace compared to similar products or services with lesser-known or generic branding. In … Read more
what is corporate branding? Corporate branding, often referred to as company branding, is the practice of establishing and promoting a distinct and cohesive brand identity for a corporation as a whole, rather than for individual products or services within that corporation. Corporate branding aims to create a strong and recognizable brand image that represents the … Read more
What is strategic brand management? Strategic brand management refers to the deliberate and comprehensive approach a company uses to plan, build, measure, and control its brand assets to achieve specific business goals. It involves the development, maintenance, and enhancement of a brand’s equity, identity, and value in the eyes of consumers. Strategic brand management encompasses … Read more
what is branding strategy? Branding strategies are well-thought-out plan that defines how a company positions and presents itself to its target audience. It encompasses a set of deliberate actions and decisions aimed at creating a unique and enduring brand identity. This identity encompasses elements such as the company’s name, logo, design, messaging, and values, all … Read more
Introduction In today’s competitive business landscape, understanding your target audience is crucial for success. Market segmentation is a strategic approach that allows businesses to break down their broad customer base into smaller, more manageable groups with similar characteristics and needs. This process enables companies to tailor their marketing efforts, products, and services to specific customer … Read more
What is target marketing? Target market refers to the buyers for whom the product or service is aimed. A target market first is covered in broader aspects like healthcare, travel, technology, etc.. It is created based on a group of people who share the same characteristics like behavioural tendencies, geographic location, and demographic characteristics. Companies … Read more