Sole Proprietorship: Start, Manage, and Succeed as Your Boss

When entering a business, a great number of individuals go for a sole Proprietorship because it is effective and easy. It is one of the leading forms of business ownership across the globe and suits new business people and those who work independently. In this blog, you will get to know how sole proprietorship helps … Read more

Holistic Marketing: Unified Strategies and Sustainable Development

Marketing Management

Holistic Marketing is a kind of tactical marketing that aims to synchronize all parts of a business in providing consumers with a whole experience. Each touch point is perfectly aligned to create and deliver value and foster solid relationships between the company and the customers. According to renowned marketing expert Philip Kotler, everybody can learn … Read more

Below The Line Advertising: Strategic Approach to Precision Marketing

Advertising Techniques

The need to advertise a product has also changed greatly from simple and general publicity to more segmented and specific. Below the line advertising is one of the targeted approaches that aim at accuracy, appeal to the specific customer, and reasonable charges. It is best described by a media practitioner Robyn Clark as an ‘engaging’ … Read more

Point of Sale: Efficiency and Growth in Modern Retail

point of sale

Every business transaction is made up of selling and buying, point of sale is an essential factor in any business organization. It explains that an actual customer has incurred such an expense by spending his or her money to acquire a service from a seller, through a POS way. Regardless of the size of your … Read more

Marketing Campaigns: The Backbone of Business Success

Target Marketing

Marketing campaigns are vital to any business since they enable it to create the desired image in the target market and indirectly sell its products. Today, success mostly depends on the approach to using the internet and other digital tools. But what are marketing campaigns and how can they influence your company brand in the … Read more

Mastering Market Research: Guide to Smarter Business Decisions

Marketing Research

Market research is the backbone of strategic business planning. It informs you about customers, the market, and your competition’s strategies and plans. They bring together the business and consumer and provide a direction on how to function and transform into better entities. Whether you are launching a new product into a market or are modifying … Read more

Direct Marketing: Tactics to outreach, interact and Convert

Market Segmentation

Usage of direct marketing is one of the most appropriate tactics when it comes to reaching your audience. Any advertising messages applied via e-mail, mobile texting, or direct mail are to create stronger customer bonds, boost conversion rates and prove tangible results. However, what succeeds in direct marketing makes it among the most efficient marketing … Read more

Digital Marketing Strategy: Your Blueprint for Success

Digital Marketing Strategy

No business, whether B2B or B2C, would benefit from a sound marketing strategy in terms of exposure, interactions and sales. In all forms of business – a new business just starting, or an existing business entity – a strong plan can help increase visibility, interaction, and, ultimately, sales. However, let’s first define digital marketing strategy … Read more

Key B2B Marketing Strategies to Grow Your Brand

business to business marketing

From relationship selling to more complex approaches such as digital selling, businesses need to develop new selling models. A good strategy in the business-to-business sector is using these techniques, which span from implementing modern digital tools to developing content that engages the decision-makers.  This guide will give you actionable B2B marketing strategies to enhance your … Read more

b2b vs b2c marketing: Demasking of the Battle of Strategies and Audiences

b2b vs b2c marketing

From an analysis perspective, identifying the difference between b2b and b2c marketing is useful within the marketing industry because they bring prospects with cheques in a markedly balanced manner. Each of them is targeted at rather different audiences and intentions of purchases. Nevertheless, business-to-business and business-to-consumer marketing are two sides of the same coin as … Read more

Boost Your B2B Game: Real Strategies for Lasting Client Connections

business to business marketing

The concept of B2B marketing is not about developing spectacular adverts that focus on the ‘order-now’ button. However, it is about establishing an individual business relationship and providing solutions to your business needs. While advancing to the end consumer is all about trying to convince people, business-to-business marketing is a lot more calculated to inform … Read more

Some common BI Tools