Everything You Need To Know About Geographical Pricing 

Geographical Pricing

You can have your same targeted customer at two different geographical locations. But two other locations will always have a separate case for purchasing a product. There are significant differences in interest, needs, and buying power between the two local people.  Thus, Geographical Pricing has been introduced in the business field. It teaches businesses and … Read more

Everything You Need To Know About Individual Branding

Individual Branding

Are you also interested in applying the methods of individual branding in your business? If yes, then you’re at the right place! Individual branding is one of the top-notch branding methods that helps brands to expand universally. It enables the brands to establish a different brand for a specific product or service. Tide and P&G … Read more

An Ultimate Guide To Brand Positioning Mapping

Brand Positioning Mapping

Are you also looking for “Brand Positioning Mapping?” If yes, then you’re at the right place! After analyzing hundreds of brands and their mapping technique, we have created this ultimate brand positioning mapping guide to help you know all the essential information. Brand Positioning Mapping will help you decide your brand’s marketplace if you optimize … Read more

Nike Brand Positioning

Nike Brand Positioning

Nike is one of the world’s best athlete wear manufacturing and supplying companies. From the daily workout clothing & shoes to the signature shoes & sportswear, Nike designs everything. Nike has collaborated with various famous sports athletes globally in every sport. After working from 1964, Nike brand positioning was established for a few years. Nike … Read more

All You Need to Know About Umbrella Branding

Umbrella Branding

Are you also looking for umbrella branding? If yes, then you’re at the right place over the internet! We have researched hundreds of successful and failed umbrella brands and mentioned the sensitive information about umbrella branding in this guide. Umbrella branding is a great way to succeed in the business world.  Thus, if you also … Read more

Brand Leveraging

Brand Leveraging

Are you also looking to expand your brand through brand leveraging?  If yes, then you’re at the right place!  Brand extension is one of the most obvious steps for a business to expand in the real world. Brand leveraging is the biggest supporter of any existing brand that wants to launch new products in the … Read more

Strategic Brand Development – Everything You Need To Know About

Strategic Brand Development

Are you also digging into strategic brand development over the internet?  If yes, then you’re at the right place now!  After researching many giant companies for years, we have figured out an exact working brand establishment strategy. It will surely help your brand to grow at a massive level in the long run. All these … Read more

Brand Repositioning & product Repositioning

Brand Repositioning

Brands are built to serve the customers their best and become appealing to them. All the brands have to offer in-demand benefits to their customers, and during this process, all the brands suffer a lot of ups and downs. In the downfall phases of the brands, they have to fight to regain their existing position … Read more

Everything You Need To Know About Nike Brand Strategy

Nike Brand Strategy

Are you also looking for a Nike brand strategy and want to adopt them? If Yes, then you’re at the right place! Nike is a global success brand that has gone through a long journey to success. Nike is a massive success due to its highly researched brand strategies. And, we don’t need to tell … Read more

Societal Marketing Concept

Societal Marketing Concept

Societal marketing concept says that prioritizing consumers’ and society’s interests rather than just thinking about the company’s benefit, no matter what the way is. Societal marketing strategy teaches the organization to consider consumer’s wants, society’s interests, and obviously, the company’s benefit to be more socially and environmentally responsible and build a better image in the … Read more

Unsought Products

Unsought Products

What is Unsought Products? Unsought products are referred to the products which consumer are unaware of or does not normally buy. Purchase of such goods is usually done out of fear of danger or the ries of danger.  Unsought product examples are fire extinguishers, life insurance, reference books, and funeral services.  In the case of … Read more

The Monetary Unit Assumption and Gresham’s Law

Monetary Unit

The monetary unit is the basic primary denomination of a currency. It is also called the fundamental unit of account and can be measured by its purchasing power parity. There are several problems with this assumption, including its efficacy in an inflationary economy. Let’s discuss some of them in this article. Also, we’ll look at … Read more