What is Brand Personality and How it Works? 

Brand Personality

Every brand has a unique personality; However, most brands are unaware of it. Thus, they do not put in the work to define the overall personality, resulting in missed opportunities and no brand recognition.  Therefore, defining your unique brand personality is vital when formulating brand growth strategies. Building it will bridge the gap between the … Read more

Brand Awareness: A Comprehensive Guide

Brand Awareness

In today’s competitive corporate world, brand awareness is the foundation of effective marketing plans. Building a solid brand presence is more important than ever as businesses fight for customers’ attention.  Social media sites are becoming quite effective instruments for increasing brand awareness at a time when digital interactions rule. This tendency is shown by Sprout … Read more

Brand Extension

Brand Positioning

What is Brand Extension? Brand extension, also known as brand stretching or brand diversification, is a marketing strategy in which a well-established brand uses its name and reputation to introduce new products, services, or lines of business that are related to or significantly different from its existing offerings. Brand extension leverages the equity, trust, and … Read more


Brand Guide

What is a co-branding? Co-branding, also known as brand collaboration or brand partnership, is a marketing strategy in which two or more distinct brands come together to create a joint product, service, or marketing campaign. This strategy leverages the combined strengths and brand equities of the participating entities to achieve various marketing objectives. Co-branding can … Read more

Brand Equity Measurement

Brand Guide

What is Brand Equity? Brand equity refers to the value and strength of a brand in the eyes of consumers. It represents the added value or premium that a product or service with a well-established and recognized brand name commands in the marketplace compared to similar products or services with lesser-known or generic branding. In … Read more

Corporate Branding

Brand Guide

what is corporate branding? Corporate branding, often referred to as company branding, is the practice of establishing and promoting a distinct and cohesive brand identity for a corporation as a whole, rather than for individual products or services within that corporation. Corporate branding aims to create a strong and recognizable brand image that represents the … Read more

Strategic Brand Management

What is strategic brand management? Strategic brand management refers to the deliberate and comprehensive approach a company uses to plan, build, measure, and control its brand assets to achieve specific business goals. It involves the development, maintenance, and enhancement of a brand’s equity, identity, and value in the eyes of consumers. Strategic brand management encompasses … Read more

Branding Strategies

Brand Positioning

what is branding strategy? Branding strategies are well-thought-out plan that defines how a company positions and presents itself to its target audience. It encompasses a set of deliberate actions and decisions aimed at creating a unique and enduring brand identity. This identity encompasses elements such as the company’s name, logo, design, messaging, and values, all … Read more

Understanding Market Segmentation: A Strategic Approach to Success

Market Segmentation

Introduction In today’s competitive business landscape, understanding your target audience is crucial for success. Market segmentation is a strategic approach that allows businesses to break down their broad customer base into smaller, more manageable groups with similar characteristics and needs. This process enables companies to tailor their marketing efforts, products, and services to specific customer … Read more

Target Marketing

What is target marketing? Target market refers to the buyers for whom the product or service is aimed. A target market first is covered in broader aspects like healthcare, travel, technology, etc.. It is created based on a group of people who share the same characteristics like behavioural tendencies, geographic location, and demographic characteristics. Companies … Read more

Product Positioning

Product Positioning

What Is Product Positioning? Product positioning is a strategic decision that companies take to create a distinctive identity for their product in the market, customer’s mind to market the product’s USPs & strengths. It aims to make a clear impact on customer’s perception & to build a favourable effect on customer’s mind & making a … Read more

Product Management

Product Management

What is product management? Product management is a process of strategically working on every stage of the product development lifecycle- from research and development to testing of the product to positioning to customers. Product management acts as a bridge between the business and the customer.  They need to understand the business goals and objectives, as … Read more

Some common BI Tools