Market Feasibility Study

To succeed in a new business or new product development the feasibility of the business should be determined. This is where a market feasibility study comes in. For anyone planning to start a new business, the idea of market feasibility analysis will let you know whether a new business will be profitable or will fail … Read more

Types of Feasibility Study: Ensuring Project Success

As with any successful project, research and analysis are the necessary and sufficient first steps. A feasibility study is preparatory research on which business people base their information to assess the possibility and chances of success of a given concept. Whether it is a product, service, or even a new program the feasibility study assists … Read more

Outsourcing: A Smart Path to Business Development

Outsourcing is an attractive practice that should be taken into account by any company since it allows the organization to focus on core value activities. This strategy allows organizations to remain relevant to what they know best while managing costs, increasing productivity, and access to international knowledge. Whether it is IT, customer support, or production … Read more

Mastering How to Establish Yourself as an Individual Proprietor

Beginning the independent business enterprise ownership is a fulfilling process; the majority start as Individual Proprietor. This model is one of the simplest models for developing an enterprise or business venture. In this blog we are going to examine what an Individual Proprietor is, the difficulties included, and how it contrasts with other structures of … Read more

Sole Proprietorship: Start, Manage, and Succeed as Your Boss

When entering a business, a great number of individuals go for a sole Proprietorship because it is effective and easy. It is one of the leading forms of business ownership across the globe and suits new business people and those who work independently. In this blog, you will get to know how sole proprietorship helps … Read more

Holistic Marketing: Unified Strategies and Sustainable Development

Marketing Management

Holistic Marketing is a kind of tactical marketing that aims to synchronize all parts of a business in providing consumers with a whole experience. Each touch point is perfectly aligned to create and deliver value and foster solid relationships between the company and the customers. According to renowned marketing expert Philip Kotler, everybody can learn … Read more

Below The Line Advertising: Strategic Approach to Precision Marketing

Advertising Techniques

The need to advertise a product has also changed greatly from simple and general publicity to more segmented and specific. Below the line advertising is one of the targeted approaches that aim at accuracy, appeal to the specific customer, and reasonable charges. It is best described by a media practitioner Robyn Clark as an ‘engaging’ … Read more

Point of Sale: Efficiency and Growth in Modern Retail

point of sale

Every business transaction is made up of selling and buying, point of sale is an essential factor in any business organization. It explains that an actual customer has incurred such an expense by spending his or her money to acquire a service from a seller, through a POS way. Regardless of the size of your … Read more

Marketing Campaigns: The Backbone of Business Success

Target Marketing

Marketing campaigns are vital to any business since they enable it to create the desired image in the target market and indirectly sell its products. Today, success mostly depends on the approach to using the internet and other digital tools. But what are marketing campaigns and how can they influence your company brand in the … Read more

Mastering Market Research: Guide to Smarter Business Decisions

Marketing Research

Market research is the backbone of strategic business planning. It informs you about customers, the market, and your competition’s strategies and plans. They bring together the business and consumer and provide a direction on how to function and transform into better entities. Whether you are launching a new product into a market or are modifying … Read more

Direct Marketing: Tactics to outreach, interact and Convert

Market Segmentation

Usage of direct marketing is one of the most appropriate tactics when it comes to reaching your audience. Any advertising messages applied via e-mail, mobile texting, or direct mail are to create stronger customer bonds, boost conversion rates and prove tangible results. However, what succeeds in direct marketing makes it among the most efficient marketing … Read more

Some common BI Tools