The concept of B2B marketing is not about developing spectacular adverts that focus on the ‘order-now’ button. However, it is about establishing an individual business relationship and providing solutions to your business needs. While advancing to the end consumer is all about trying to convince people, business-to-business marketing is a lot more calculated to inform … Read more
Integrated Marketing Communications also known as the war on the trading floor is a strategic theory in the trading environment. It consolidates all forms of communication advertising, digital marketing, public relations, and the rest under that one message. Nowadays there is so much information overload of hundreds of marketing messages bombarding a consumer each day, … Read more
Marketing automation is changing the way organizational managers improve productivity, efficiency and customer experience. This will help companies reduce manual work and efforts and leverage their time for more strategic business decisions necessary for growth. Not only it saves time, but it also tends to increase accuracy so that businesses could provide plenty of personalized … Read more
In any type of business large or small, survival and growth are greatly defined by the manner in which a firm manages its customers’ interactions. This is where commonly referred to as Customer Relationship Management (CRM) is helpful. It is a powerful tool for the communication process, changing customer satisfaction, and improving long-term relations of … Read more
For any business that wants to improve its online sales and grow, it needs to understand the e-sales funnel. Through map and analysis of the journey clients take towards the point of purchase, the firms can lead potential consumers through the cycle. To get more insights on what the e-commerce sales funnel looks like, and … Read more
Sales funnel is a quite popular approach in modern marketing that describes a customer’s path from considering a certain product to purchasing it. Organizations use this to navigate possible clients through a series of stages to achieve the last stage, conversion. So, for becoming an expert of the science of lead conversion and know more … Read more
The consumer decision-making process is a critical factor in choosing the right product or services in the market. This process remains the basis for most of the marketing concepts. Since it assists businesses in predicting consumer behaviour. The various stages would thus allow businesses to develop specific marketing strategies. It would address their market’s needs … Read more
The sales cycle is a predefined model or a sequence of stages that must be passed before an organisation transforms prospects into buyers. If a company wants its sales teams to be efficient in closing those business cycles, then one must acquire an understanding of each phase of the cycle. In this blog post, we … Read more
For developing and sustaining successfully in a business, strategic sales management has become a major factor. It is the coordination of activities of selling to execute the sales process in an organization. This blog is worth reading to learn about the concept of sales management and the roles to maintain the best and most efficient … Read more
In this constantly changing business work environment, product development is crucial for enterprises to adapt. This includes designing new or improved products to meet customers’ needs, promoting innovation, and maintaining a competitive edge. Product development has several steps. It starts with idea generation and ends with the product’s production. This post is worth reading to … Read more
Every single business needs to understand the product life cycle if the product is to remain pertinent, profitable, and sustainable within the market. It helps the company achieve the highest possible profits on its products and thus meet the changing market needs. This post is valuable for understanding the concept of managing product life cycles … Read more
Product management tools are vital in today’s business world. They ensure the efficient development and launch of products. Some tools aim to save time and boost effectiveness in certain tasks. Others unite people with a shared goal into teams. Regardless of whether you are a founder of a startup or responsible for a product in … Read more