Market Based Pricing- Meaning, Pricing Method, Strategy & Examples

Market Based Pricing

Market Based Pricing is similar to competition based pricing. It asks you to set your prices based on market demand and trends. It is among the best pricing strategies for almost every product or service business.  This guide will discuss every relevant thing about market-based pricing and how to implement it in your business. Let’s … Read more

An Ultimate Guide To Product Mix Pricing Strategies

Product Mix Pricing Strategy

Even the best suitable product with world-class marketing tactics can only make good sales with the utilized product mix pricing strategies. Therefore, pricing is one of the most significant factors in the buyer’s decision.  It affects the company’s revenue, profit, and overall profile. Even the McKinsey report revealed that a 1% price increment could boost … Read more

Promotional Pricing Strategy: Definition, Types, Strategies, Examples

Promotional Pricing Strategy

Are you also looking for a Promotional Pricing Strategy for your business? If yes, then you’re at the right place!  Promotional Pricing Strategy refers to a sales strategy where companies and brands lower their product prices for a short period to increase sales. Implementing promotional pricing in any business can help it grow exponentially. Thus, … Read more

Competition Based Pricing: Definition, Strategies, and Examples

Competition Based Pricing

In this competitive market, you must regularly check your market. Competition based pricing can help you to be updated with customer expectations.  Competition based pricing requires a massive amount of research. You analyze here the pricing strategies of your competitors. You even get to familiarize yourself with the customer’s expectations as well. It provides the … Read more

Everything You Need To Know About Geographical Pricing 

Geographical Pricing

You can have your same targeted customer at two different geographical locations. But two other locations will always have a separate case for purchasing a product. There are significant differences in interest, needs, and buying power between the two local people.  Thus, Geographical Pricing has been introduced in the business field. It teaches businesses and … Read more

Everything You Need To Know About Individual Branding

Individual Branding

Are you also interested in applying the methods of individual branding in your business? If yes, then you’re at the right place! Individual branding is one of the top-notch branding methods that helps brands to expand universally. It enables the brands to establish a different brand for a specific product or service. Tide and P&G … Read more

An Ultimate Guide To Brand Positioning Mapping

Brand Positioning Mapping

Are you also looking for “Brand Positioning Mapping?” If yes, then you’re at the right place! After analyzing hundreds of brands and their mapping technique, we have created this ultimate brand positioning mapping guide to help you know all the essential information. Brand Positioning Mapping will help you decide your brand’s marketplace if you optimize … Read more

All You Need to Know About Umbrella Branding

Umbrella Branding

Are you also looking for umbrella branding? If yes, then you’re at the right place over the internet! We have researched hundreds of successful and failed umbrella brands and mentioned the sensitive information about umbrella branding in this guide. Umbrella branding is a great way to succeed in the business world.  Thus, if you also … Read more

Brand Leveraging

Brand Leveraging

Are you also looking to expand your brand through brand leveraging?  If yes, then you’re at the right place!  Brand extension is one of the most obvious steps for a business to expand in the real world. Brand leveraging is the biggest supporter of any existing brand that wants to launch new products in the … Read more

Strategic Brand Development – Everything You Need To Know About

Strategic Brand Development

Are you also digging into strategic brand development over the internet?  If yes, then you’re at the right place now!  After researching many giant companies for years, we have figured out an exact working brand establishment strategy. It will surely help your brand to grow at a massive level in the long run. All these … Read more

Brand Repositioning & product Repositioning

Brand Repositioning

Brands are built to serve the customers their best and become appealing to them. All the brands have to offer in-demand benefits to their customers, and during this process, all the brands suffer a lot of ups and downs. In the downfall phases of the brands, they have to fight to regain their existing position … Read more

Societal Marketing Concept

Societal Marketing Concept

Societal marketing concept says that prioritizing consumers’ and society’s interests rather than just thinking about the company’s benefit, no matter what the way is. Societal marketing strategy teaches the organization to consider consumer’s wants, society’s interests, and obviously, the company’s benefit to be more socially and environmentally responsible and build a better image in the … Read more