Marketing refers to the process of market research for the product, creation of the product, price, supply, proportion to the customer feedback & services
Holistic Marketing is a kind of tactical marketing that aims to synchronize all parts of a business in providing consumers with a whole experience. Each touch point is perfectly aligned to create and deliver value and foster solid relationships between the company and the customers. According to renowned marketing expert Philip Kotler, everybody can learn … Read more
The need to advertise a product has also changed greatly from simple and general publicity to more segmented and specific. Below the line advertising is one of the targeted approaches that aim at accuracy, appeal to the specific customer, and reasonable charges. It is best described by a media practitioner Robyn Clark as an ‘engaging’ … Read more
Every business transaction is made up of selling and buying, point of sale is an essential factor in any business organization. It explains that an actual customer has incurred such an expense by spending his or her money to acquire a service from a seller, through a POS way. Regardless of the size of your … Read more
Marketing campaigns are vital to any business since they enable it to create the desired image in the target market and indirectly sell its products. Today, success mostly depends on the approach to using the internet and other digital tools. But what are marketing campaigns and how can they influence your company brand in the … Read more
Market research is the backbone of strategic business planning. It informs you about customers, the market, and your competition’s strategies and plans. They bring together the business and consumer and provide a direction on how to function and transform into better entities. Whether you are launching a new product into a market or are modifying … Read more
Usage of direct marketing is one of the most appropriate tactics when it comes to reaching your audience. Any advertising messages applied via e-mail, mobile texting, or direct mail are to create stronger customer bonds, boost conversion rates and prove tangible results. However, what succeeds in direct marketing makes it among the most efficient marketing … Read more
The idea of brand equity is central to separating businesses from others within the marketplace. Not only a sign or a phrase, it is the character that reflects the personality, beliefs, and what identifies a brand in front of society. Brand awareness is one of the ways of making sure the intended and targeted brand … Read more
No business, whether B2B or B2C, would benefit from a sound marketing strategy in terms of exposure, interactions and sales. In all forms of business – a new business just starting, or an existing business entity – a strong plan can help increase visibility, interaction, and, ultimately, sales. However, let’s first define digital marketing strategy … Read more
From relationship selling to more complex approaches such as digital selling, businesses need to develop new selling models. A good strategy in the business-to-business sector is using these techniques, which span from implementing modern digital tools to developing content that engages the decision-makers. This guide will give you actionable B2B marketing strategies to enhance your … Read more
From an analysis perspective, identifying the difference between b2b and b2c marketing is useful within the marketing industry because they bring prospects with cheques in a markedly balanced manner. Each of them is targeted at rather different audiences and intentions of purchases. Nevertheless, business-to-business and business-to-consumer marketing are two sides of the same coin as … Read more
The concept of B2B marketing is not about developing spectacular adverts that focus on the ‘order-now’ button. However, it is about establishing an individual business relationship and providing solutions to your business needs. While advancing to the end consumer is all about trying to convince people, business-to-business marketing is a lot more calculated to inform … Read more
Integrated Marketing Communications also known as the war on the trading floor is a strategic theory in the trading environment. It consolidates all forms of communication advertising, digital marketing, public relations, and the rest under that one message. Nowadays there is so much information overload of hundreds of marketing messages bombarding a consumer each day, … Read more