Marketing refers to the process of market research for the product, creation of the product, price, supply, proportion to the customer feedback & services
Integrated Marketing Communications also known as the war on the trading floor is a strategic theory in the trading environment. It consolidates all forms of communication advertising, digital marketing, public relations, and the rest under that one message. Nowadays there is so much information overload of hundreds of marketing messages bombarding a consumer each day, … Read more
Marketing automation is changing the way organizational managers improve productivity, efficiency and customer experience. This will help companies reduce manual work and efforts and leverage their time for more strategic business decisions necessary for growth. Not only it saves time, but it also tends to increase accuracy so that businesses could provide plenty of personalized … Read more
In any type of business large or small, survival and growth are greatly defined by the manner in which a firm manages its customers’ interactions. This is where commonly referred to as Customer Relationship Management (CRM) is helpful. It is a powerful tool for the communication process, changing customer satisfaction, and improving long-term relations of … Read more
For any business that wants to improve its online sales and grow, it needs to understand the e-sales funnel. Through map and analysis of the journey clients take towards the point of purchase, the firms can lead potential consumers through the cycle. To get more insights on what the e-commerce sales funnel looks like, and … Read more
The consumer decision-making process is a critical factor in choosing the right product or services in the market. This process remains the basis for most of the marketing concepts. Since it assists businesses in predicting consumer behaviour. The various stages would thus allow businesses to develop specific marketing strategies. It would address their market’s needs … Read more
For developing and sustaining successfully in a business, strategic sales management has become a major factor. It is the coordination of activities of selling to execute the sales process in an organization. This blog is worth reading to learn about the concept of sales management and the roles to maintain the best and most efficient … Read more
In today’s competitive business world, customer intimacy is one of the vital things needed. It is not a fad but a reality that separates effective organizations. It is a strategy to build strong buyer relationships. The goal is to gain their loyalty and trust, and thus, profit. So let us take a look at what … Read more
The concept of brand strategy is the foundation of establishing a highly effective and sustainable business today. It helps differentiate a brand from its rivals. It also ensures long-term customer loyalty. This guide explores the essential elements of an effective strategy and how it integrates with business goals. What is brand strategy? It is a … Read more
Brand marketing involves initiating branding strategies that assist in making the business easily recognizable. This is not about selling something or other; it is about a sort of bond with the consumers. This can lead to a customer’s attitude of having to rely on and adjust to your company. What is Brand Marketing? Brand marketing, … Read more
Introduction A brand ambassador is an individual that a company hires to represent its products within the market since he or she is well conversant with the company’s vision as well as the products it deals in. They usually love the brand values the businesses promote and bear a lot of sway over the audience. … Read more
In the dynamic business world, brands need to set up a unique identity in the market that separates them from their competitors and makes them trustworthy brands. According to a recent survey, 81% of customers must trust a brand to consider buying from them. Creating a brand is one of the fundamental steps in defining … Read more
According to a recent survey, 72% of global customers are loyal to some brands and prefer to purchase from them only. This phenomenon is typically known as brand loyalty, and it is a strategic move by top brands to improve their repeated sales and significantly enhance their revenues. Every brand should build a loyal customer … Read more