What are Brand Attributes?

brand guidelines

Brand attributes are called the basic nature of the business. It is basically the personality traits of the company. For instance, the business might have a variety of characteristics such as innovation, consistency, relevancy, uniqueness, and more. This will help you craft your image in the customer’s mindset. Moreover, it also helps your brand to … Read more

8 Effective Steps of Brand Management Strategies

Brand Development

Brand management efforts are one of the essential strategies for any company to grow. It allows the brands to make their position in the market and enhance their persona. Here, you design your brand in a way that allows you to become better than the rest of the market. However, there are a lot of … Read more

What are Competency Management Best Practices?

Competency Management

Competency management is an essential area to be taken care of nowadays. It allows the companies to be prepared for future uncertainties. In this AI-driven world, overall business landscapes are evolving very rapidly. You also have to prepare your employees for changing roles and responsibilities. Here, this funda of competencies of management comes into play. … Read more

What is Corporate Governance? Importance, Principles, and Theories

Corporate governance is the official rules and regulations created by the top authorities of the company. It makes every decision-maker think in the best interest of the company and stakeholders. Traditional marketers and experts have developed phenomena to keep business functions fair and transparent. This governance has a lot of factors to consider. In this … Read more

7 Core Principles of Ethics in Advertising and Marketing 

Ethics in Advertising

In the short run, you can attract customers and potential leads for your company’s offering through any ad creatives. But, business potentially requires loyal customers to sustain in the longer run. Here, ethics come into play. They can take your company’s marketing strategies to hit different milestones.  Simplifying it, the advertisements typically represent the company. … Read more

Advertising Techniques: Definition, Techniques, Types

Advertising Techniques

Advertising techniques allow businesses to inform the audience about their new or existing offerings. However, advertising is not only about informing the audience but convincing them to purchase your product. It is a challenging task to influence someone to purchase your product.  There are various tried and tested advertising techniques that can help you promote … Read more

Consumer Behaviour: Definition, Importance, Models, Theory, Factors

Consumer Behaviour

Consumer behaviour is one of the essential aspects of any business. You have to understand this aspect of business thoroughly. It will allow you to develop better and relevant products for your customers that will generate better sales and revenue. Moreover, you can even establish your brand as the thought leader in the market with … Read more

10 Top-Notch Print Advertising Examples In 2023

Print Advertising

Print advertising is one of the traditional and effective ways to enhance your brand visibility. It allows you to promote your brand on just a single sheet of paper. The visuals and copy simultaneously work here to demonstrate the main motto of the advertisement.  Print advertisements are creative work and require a lot of research … Read more

What Are The Marketing Management Features and Functions?

Marketing Management Features

Marketing management is one of the most important aspects of a business. The marketing management features and functions help organizations to grow holistically. It helps companies to properly utilize each of their operations and mould the products and service designs based on the customer’s needs and preferences. There are a lot of things you should … Read more

An Ultimate Guide To Marketing Research: 6 Simple and Effective Process 

Marketing Research

Marketing research simply denotes gathering, analyzing, and interpreting the market data. This data covers the changing needs and demands in this dynamic world. If your business knows what your customers exactly want from your products and you make the required changes, then your business will automatically skyrocket. Researching the market consists of various essential factors … Read more

Marketing Management: Definition, Importance, Function, and Elements 

Marketing Management

Marketing management is a key aspect of a business. It consists of managing all the marketing efforts and the people related to it. Managing the market will help you grow your business significantly. Because major aspects of business are related to the marketing efforts that can help you directly influence the customers.  There are various … Read more

Some common BI Tools