Shruti Gupta
Definition of Zoho email marketing Zoho email marketing automation software is for all business sizes for management and development. The parent company Zoho initially offers an application for CRM ( Customer Relationship Management), productivity, customer service, invoicing and project management. Also, it redesigned Zoho campaigns with a variety of new features like email templates and … Read more
Definition of Prime brokerage accounting Prime brokerage accounting refers to dealing with a bunch of services that financial institutions and investment banks offer to large investment clients, private equity firms, wealthy investors and hedge fund that require borrowing of cash or securities to engage in netting for absolute returns. The services covered under prime brokerage … Read more
What are Balanced Funds? Balanced funds definition indicates the mutual funds that constitute a bond, a stock or often a money market component in an individual portfolio/asset class. However, balanced funds definition includes … Read more
What is Preference Share? A preference share is a special category of dividends that are paid before the common stock dividends are issued. Moreover, the shareholders of preference shares hold preferential rights while sharing profits over the common stockholders. Suppose, if a company faces bankruptcy, then the shareholders of the preference shares have the first … Read more
Introduction to types of disablement Types of disablement in Workmen Compensation Act is ideally a subset of the Workmen Compensation Act,1923 which is the kind of labour law that benefits the company employees in case of a mishappening. Before knowing the types of disablement in the Workmen Compensation Act, we need to understand the concept of … Read more
Pricing Under Monopoly Firms And Level Of Price Discrimination Pricing under monopoly is different from the other market structure due to the single seller in the market, and it leads to many advantages when it comes to pricing. Before, we move to the concept of pricing under monopoly lets understand the meaning of monopoly market … Read more
Introduction of price level accounting Price level Accounting is also termed inflation accounting. It refers to the type of financial accounting that seeks to allow for changes in the currency during the various periods of inflation or recession in the economy. Price level Accounting converts the values using index numbers from depreciated costs to current … Read more
Definition of environment scanning Environmental scanning in strategic management is termed as the utilisation and possession of information regarding patterns, relationships, occasions and trends within a company’s external and internal environment that impact the future and current strategies. An environment should be scanned to determine forecasts and growth of the factors that influence an organisation’s success. … Read more
Definition Of Horizontal Marketing System Horizontal marketing system refers to the act where two or more companies unrelated to one another standing at the same level come together to take advantage of the economies of scale. Usually, this method of marketing system is opted for by companies who either want to grow or lack human resources, … Read more
Overview of elements of marketing process Elements of the marketing process is a statement that depicts the steps involved for successful marketing and gives an overall glimpse of all the terms. However, a few things must be studied before talking about the same. Marketing Process Steps Marketing is all about creating value for consumers and … Read more
Supply Chain Definition Objectives of Supply Chain management can be deeply understood after discussing the main concepts. However, supply chain management is termed as managing the flow of products and services that starts from origin and finishes with the product’s consumption by the customer. It further includes the movement/transport and storage of goods like raw … Read more
What is Employee Retention? Employee retention meaning depicts the different practices and tactics that make the employees stick for a longer period to the organisation. The organisation trains the employee and invests time in them as a result they are at a loss if the employees leave the job.Employee retention meaning thus explains the different … Read more