Environmental Scanning in Strategic Management

Environmental Scanning in Strategic Management

Definition  Environmental scanning in strategic management is termed as the utilisation and possession of information regarding patterns, relationships, occasions and trends within a company’s external and internal environment that impact the future and current strategies. An environment should be scanned to determine forecasts and growth of the factors that influence an organisation’s success. As a … Read more

Horizontal Marketing System


Definition Of Horizontal Marketing System Horizontal marketing system refers to the act where two or more companies unrelated to one another standing at the same level come together to take the advantage of the economies of scale.  Usually, this method of marketing system is opted by the companies who either want to grow or lack human … Read more

Business Analyst Case Studies

Business Analyst Case Studies

Overview Business analyst case studies are used to give a near world exposure of a business analyst. So, in this post, we will be discussing what is business analysis, what is the business analyst, what are the requirements and strategies of an analyst. Plus, a business case analysis example for better understanding. Let’s start with … Read more

Explain the Various Elements of the Marketing Process

Elements of the Marketing Process

Overview Explain the various elements of the marketing process, is a statement that depicts the steps involved for successful marketing and gives an overall glimpse of all the terms. However, a few things must be studied before talking about the same. Marketing Process Steps Marketing is all about creating value for consumers and building relationships … Read more

Market Test

Market Test

What is the market test? In the world of advertising and business, a market test can be defined as a short-term geographical area or demographic grouping used to evaluate the profitability of a particular product or service in a specific market before a broad scale roll-out. This enables businesses to plan their:  pricing  marketing strategy  … Read more

Supply Chain Management

Supply Chain Management

Supply Chain Definition Objectives of Supply Chain management can be deeply understood after discussing the main concepts.  However, supply chain management is termed as managing the flow of products and services that starts from origin and finishes with the product’s consumption by the customer. It further includes the movement/transport and storage of goods like raw … Read more

What is Employee Retention meaning?- Importance, Reasons, Strategy

Employee Retention Meaning

What is Employee Retention? Employee retention meaning depicts the different practices and tactics that make the employees stick for a longer period to the organisation. The organisation trains the employee and invests time in them as a result they are at a loss if the employees leave the job. Employee retention meaning thus explains the … Read more

Demerger Example, Meaning, Reasons, Type, Advantage & Disadvantage

Demerger Example

Definition Demerger example can be quoted in different ways depending upon the type of the demerger. However, we need to discuss some basic definitions to get a better understanding. A demerger meaning is termed as the transfer of business undertakings to other company. Therefore, the company who receives the undertakings is called the resulting company. … Read more

Baumol’s Sales Maximisation Model – Revenue & Profit Maximisation

Baumol’s Sales Maximisation Model

Objective Baumol’s sales maximisation model has two important subheads revenue maximisation profit maximisation theory which together explains the idea behind maximising the sales.  Therefore we will take a quick overview of the two concepts first which are as follows: Revenue maximisation Revenue maximisation refers to the maximising of sales in a business using various techniques … Read more

Portfolio Analysis- 7 Methods And Techniques For Product Position

Portfolio Analysis

Methods For Portfolio Analysis Portfolio analysis has various methods which depend upon the purpose and product. One of the things which influence the market analysis is the strategy opted by the company: stability strategy, expansion Here are different methods for portfolio analysis in strategic management: Technological portfolio BCG Growth-Share Matrix Hofer’s Product-Market Evolution Matrix GE … Read more

Flipkart And Myntra Merger Case Study: Reasons And Post-Merger

Flipkart and Myntra merger case study

Overview Flipkart and Myntra merger case study brought the two biggest e-tailers of India together. The merger made it possible for both investors Flipkart and Myntra to strengthen their parts. Thus Flipkart strengthened its structure of product offering while Myntra got a chance to leverage its infrastructure. Moreover, the Flipkart and Myntra merger case study … Read more

RADPAC Model Of Negotiation- Models And Strategies Of Negotiation


Introduction The RADPAC model is a kind of negotiation model which explains a certain process in which negotiation can be held. The negotiation model is largely used in Corporates and will be discussed later. For better understanding we need to know the other terms which are explained as follows : What is Negotiation? This concept … Read more