Everything You Need To Know About Price Positioning 

Price Positioning

Price Positioning is essential for setting up your brand image and marketing strategy and differentiating your brand from the competitors. It allows you to set up your brand and its products or services as a lower, mid-range or premium segment in the market.  There are various types of customers in the market; thus, you have … Read more

Market Based Pricing- Meaning, Pricing Method, Strategy & Examples

Market Based Pricing

Market Based Pricing is similar to competition based pricing. It asks you to set your prices based on market demand and trends. It is among the best pricing strategies for almost every product or service business.  This guide will discuss every relevant thing about market-based pricing and how to implement it in your business. Let’s … Read more

An Ultimate Guide To Product Mix Pricing Strategies

Product Mix Pricing Strategy

Even the best suitable product with world-class marketing tactics can only make good sales with the utilized product mix pricing strategies. Therefore, pricing is one of the most significant factors in the buyer’s decision.  It affects the company’s revenue, profit, and overall profile. Even the McKinsey report revealed that a 1% price increment could boost … Read more

Promotional Pricing Strategy: Definition, Types, Strategies, Examples

Promotional Pricing Strategy

Are you also looking for a Promotional Pricing Strategy for your business? If yes, then you’re at the right place!  Promotional Pricing Strategy refers to a sales strategy where companies and brands lower their product prices for a short period to increase sales. Implementing promotional pricing in any business can help it grow exponentially. Thus, … Read more

Competition Based Pricing: Definition, Strategies, and Examples

Competition Based Pricing

Competition based pricing requires a massive amount of research. You analyze here the pricing strategies of your competitors. You even get to familiarize yourself with the customer’s expectations as well. It provides the foundation to set your product’s or service’s pricing range.  Thus, if you’re also looking to implement competition based pricing, read this guide … Read more

Everything You Need To Know About Geographical Pricing 

Geographical Pricing

You can have your same targeted customer at two different geographical locations. But two other locations will always have a separate case for purchasing a product. There are significant differences in interest, needs, and buying power between the two local people. Thus, Geographical Pricing has been introduced in the business field. It teaches businesses and companies … Read more

Everything You Need To Know About Individual Branding

Individual Branding

Individual branding is one of the top-notch branding methods that helps brands to expand universally. It enables the brands to establish a different brand for a specific product or service. Tide and P&G are great examples of individual branding.  Thus, if you also want to set up individual branding in your business, this guide will … Read more

An Ultimate Guide To Brand Positioning Mapping

Brand Positioning Mapping

Are you also looking for “Brand Positioning Mapping?” If yes, then you’re at the right place! After analyzing hundreds of brands and their mapping technique, we have created this ultimate brand positioning mapping guide to help you know all the essential information. Brand Positioning Mapping will help you decide your brand’s marketplace if you optimize … Read more

All You Need to Know About Umbrella Branding

Umbrella Branding

Umbrella branding marketing practice involves the use of a single brand name for the sale of two or more related products. It is mainly used by companies with a positive brand equity. What Is Umbrella Branding?  Umbrella brand meaning refers to taking undue advantage of a single brand name and logo to make the sales of different … Read more

Brand Leveraging

Brand Leveraging

Brand leveraging is a strategy that organizations use to leverage their new product by taking advantage of the current brand in the same category. When a brand is introducing a new product leveraging a brand can be a supporter in its initial stage. Brand extension is one of the most obvious steps for a business … Read more

Strategic Brand Development – Everything You Need To Know About

Strategic Brand Development

Strategic brand development helps brands to get their products or services global recognition. The term “strategic” signifies that the process deals with long-term plans and assets of a brand. This includes integrative and sustainable policies that aid a company to create, develop and manage its brand. What Is Strategic Brand Development? Strategic brand development creates … Read more

Brand Repositioning & product Repositioning

Brand Repositioning

Brands are built to serve the customers their best and become appealing to them. All the brands have to offer in-demand benefits to their customers, and during this process, all the brands suffer a lot of ups and downs. In the downfall phases of the brands, they have to fight to regain their existing brand … Read more