Marketing refers to the process of market research for the product, creation of the product, price, supply, proportion to the customer feedback & services
What Is Product Positioning? Product positioning is a strategic decision that companies take to create a distinctive identity for their product in the market, customer’s mind to market the product’s USPs & strengths. It aims to make a clear impact on customer’s perception & to build a favourable effect on customer’s mind & making a … Read more
Brands are making continuous efforts to create a memorable impact in people’s minds. Here, the concept of brand identity comes into play. There are various factors upon which you can create the memorable identity of a brand. Before directly creating it, you have to understand the basics of it. Once you get all of them, … Read more
Brand attributes are called the basic nature of the business. It is basically the personality traits of the company. For instance, the business might have a variety of characteristics such as innovation, consistency, relevancy, uniqueness, and more. This will help you craft your image in the customer’s mindset. Moreover, it also helps your brand to … Read more
Brand management efforts are one of the essential strategies for any company to grow. It allows the brands to make their position in the market and enhance their persona. Here, you design your brand in a way that allows you to become better than the rest of the market. However, there are a lot of … Read more
Competency management is an essential area to be taken care of nowadays. It allows the companies to be prepared for future uncertainties. In this AI-driven world, overall business landscapes are evolving very rapidly. You also have to prepare your employees for changing roles and responsibilities. Here, this funda of competencies of management comes into play. … Read more
Corporate governance is the official rules and regulations created by the top authorities of the company. It makes every decision-maker think in the best interest of the company and stakeholders. Traditional marketers and experts have developed phenomena to keep business functions fair and transparent. This governance has a lot of factors to consider. In this … Read more
Business is full of diversity and evolution. You must analyze the market and its trends in time to improve your business in the long run. However, the best practice to improve your brand and its related actions is competitor analysis. There are a lot of factors involved in the marketing competitor analysis. In this blog, … Read more
In the short run, you can attract customers and potential leads for your company’s offering through any ad creatives. But, business potentially requires loyal customers to sustain in the longer run. Here, ethics come into play. They can take your company’s marketing strategies to hit different milestones. Simplifying it, the advertisements typically represent the company. … Read more
Advertising techniques allow businesses to inform the audience about their new or existing offerings. However, advertising is not only about informing the audience but convincing them to purchase your product. It is a challenging task to influence someone to purchase your product. There are various tried and tested advertising techniques that can help you promote … Read more
Consumer behaviour is one of the essential aspects of any business. You have to understand this aspect of business thoroughly. It will allow you to develop better and relevant products for your customers that will generate better sales and revenue. Moreover, you can even establish your brand as the thought leader in the market with … Read more
Print advertising is one of the traditional and effective ways to enhance your brand visibility. It allows you to promote your brand on just a single sheet of paper. The visuals and copy simultaneously work here to demonstrate the main motto of the advertisement. Print advertisements are creative work and require a lot of research … Read more
Marketing management is one of the most important aspects of a business. The marketing management features and functions help organizations to grow holistically. It helps companies to properly utilize each of their operations and mould the products and service designs based on the customer’s needs and preferences. There are a lot of things you should … Read more