Zomato Marketing

Zomato Marketing Business Model

Overview Zomato marketing initially started with the growing use of mobile phones in the late 2000s. Further, which increased the opportunities for facilities that the magic box can provide to the users. However, the company took time to grow with a new idea to develop which is presented below: Zomato Marketing Case Study Just like … Read more

Supply Chain Management

Supply Chain Management

Supply Chain Definition Objectives of Supply Chain management can be deeply understood after discussing the main concepts.  However, supply chain management is termed as managing the flow of products and services that starts from origin and finishes with the product’s consumption by the customer. It further includes the movement/transport and storage of goods like raw … Read more

What is Employee Retention meaning?- Importance, Reasons, Strategy

Employee Retention Meaning

What is Employee Retention? Employee retention meaning depicts the different practices and tactics that make the employees stick for a longer period to the organisation. The organisation trains the employee and invests time in them as a result they are at a loss if the employees leave the job.Employee retention meaning thus explains the different … Read more

Demerger Example, Meaning, Reasons, Type, Advantage & Disadvantage

Demerger Example

Definition Of Demerger Demerger example can be quoted in different ways depending upon the type of the demerger. However, we need to discuss some basic definitions to get a better understanding. A demerger meaning is termed as the transfer of business undertakings to another company. Therefore, the company that receives the undertakings is called the … Read more

Baumol’s Sales Maximisation Model – Revenue & Profit Maximisation

Baumol’s Sales Maximisation Model

Objective Baumol’s sales maximisation model has two important subheads revenue maximisation profit maximisation theory which together explains the idea behind maximising the sales. Therefore we will take a quick overview of the two concepts first which are as follows: Revenue maximisation Revenue maximisation refers to the maximising of sales in a business using various techniques … Read more

MRTS In Economics-Marginal Rate of Technical Substitution| MPL, MRS

Diminishing MRTS In Economics

Overview MRTS in economics refers to the Marginal Rate of Technical Substitution which is termed as the slope of isoquant.  Isoquants are defined almost the same as the indifference curve with few changes. As a result, we will take a quick look at isoquants before studying MRTS in economics in detail.  Isoquants An isoquant is a level … Read more

Portfolio Analysis- 7 Methods And Techniques For Product Position

Portfolio Analysis

Methods For Portfolio Analysis Portfolio analysis has various methods which depend upon the purpose and product. One of the things which influence the market analysis is the strategy opted by the company: stability strategy, expansion Here are different methods for portfolio analysis in strategic management: Technological portfolio BCG Growth-Share Matrix Hofer’s Product-Market Evolution Matrix GE … Read more

Flipkart And Myntra Merger Case Study: Reasons And Post-Merger

Flipkart and Myntra merger case study

Overview Flipkart and Myntra merger case study brought the two biggest e-tailers of India together. The merger made it possible for both investors Flipkart and Myntra to strengthen their parts. Thus Flipkart strengthened its structure of product offering while Myntra got a chance to leverage its infrastructure. Moreover, the Flipkart and Myntra merger case study … Read more

RADPAC Model Of Negotiation- Models And Strategies Of Negotiation

RADPAC MODEL

Introduction The RADPAC model is a kind of negotiation model which explains a certain process in which negotiation can be held. The negotiation model is largely used in Corporates and will be discussed later. For better understanding we need to know the other terms which are explained as follows : What is Negotiation? This concept … Read more

Product Hierarchy Example

Product Hierarchy Example

Introduction of Product Hierarchy Example Product hierarchy example is a part of marketing that explains how a product can be categorized using different tools. Knowledge of what happens under this head, we will start with the basic terms to get in-depth knowledge. What is the product?  A product is any tangible object which can be … Read more

Stability Strategy In Strategic Management-Meaning Reasons Example

Stability Strategy In Strategic Management

Strategic Management Strategic management is developing, implementing and controlling the strategy, which defines an organization intends to exist and why it will continue to exist. Still, the organization will maintain its competitive advantage. Strategic intent defines the organization’s actions towards achieving its vision. It motivates people. It clarifies the vision of the company. Strategy in … Read more