Portfolio Analysis- 7 Methods And Techniques For Product Position

Portfolio Analysis

Methods For Portfolio Analysis Portfolio analysis has various methods which depend upon the purpose and product. One of the things which influence the market analysis is the strategy opted by the company: stability strategy, expansion Here are different methods for portfolio analysis in strategic management: Technological portfolio BCG Growth-Share Matrix Hofer’s Product-Market Evolution Matrix GE … Read more

Flipkart And Myntra Merger Case Study: Reasons And Post-Merger

Flipkart and Myntra merger case study

Overview Flipkart and Myntra merger case study brought the two biggest e-tailers of India together. The merger made it possible for both investors Flipkart and Myntra to strengthen their parts. Thus Flipkart strengthened its structure of product offering while Myntra got a chance to leverage its infrastructure. Moreover, the Flipkart and Myntra merger case study … Read more

RADPAC Model Of Negotiation- Models And Strategies Of Negotiation


Introduction The RADPAC model is a kind of negotiation model which explains a certain process in which negotiation can be held. The negotiation model is largely used in Corporates and will be discussed later. For better understanding we need to know the other terms which are explained as follows : What is Negotiation? This concept … Read more

Product Hierarchy Example

Product Hierarchy Example

Introduction of Product Hierarchy Example Product hierarchy example is a part of marketing that explains how a product can be categorized using different tools. Knowledge of what happens under this head, we will start with the basic terms to get in-depth knowledge. What is the product?  A product is any tangible object which can be … Read more

Stability Strategy In Strategic Management-Meaning Reasons Example

Stability Strategy In Strategic Management

Strategic Management Strategic management is developing, implementing and controlling the strategy, which defines an organization intends to exist and why it will continue to exist. Still, the organization will maintain its competitive advantage. Strategic intent defines the organization’s actions towards achieving its vision. It motivates people. It clarifies the vision of the company. Strategy in … Read more

Self-Esteem And Self-Confidence Difference: Features And Effects


Self-esteem and self-confidence difference; It’s something that confuses many people many times, as these words look similar to most people. So, it’s difficult for them to look at both of these things differently. These words are very different and there, In their meaning and even in their implications in lives.   ‘Self-esteem and self-confidence difference; esteem … Read more

How To Boost Your Self-Confidence

Self Confidence

A key reason for not able to pursue our dreams and not able to come out of the fear of failure is our low self-confidence. Not able to believe in yourself makes doubt our efforts and our abilities to pursue things in our lives. Moreover, low self -confidence makes us waste our resources and energy … Read more