Umbrella branding marketing practice involves the use of a single brand name for the sale of two or more related products. It is mainly used by companies with a positive brand equity. What Is Umbrella Branding? Umbrella brand meaning refers to taking undue advantage of a single brand name and logo to make the sales of different … Read more
Brand leveraging is a strategy that organizations use to leverage their new product by taking advantage of the current brand in the same category. When a brand is introducing a new product leveraging a brand can be a supporter in its initial stage. Brand extension is one of the most obvious steps for a business … Read more
Strategic brand development is primarily utilized by companies to help their brands and products get global recognition. The term “strategic” signifies that the process deals with long-term plans and assets of a brand. This includes integrative and sustainable policies that aid a company to create, develop and manage its brand. Thus, without wasting any time, … Read more
Brands are built to serve the customers their best and become appealing to them. All the brands have to offer in-demand benefits to their customers, and during this process, all the brands suffer a lot of ups and downs. In the downfall phases of the brands, they have to fight to regain their existing position … Read more
Are you also looking for a Nike brand strategy and want to adopt them? If Yes, then you’re at the right place! Nike is a global success brand that has gone through a long journey to success. Nike is a massive success due to its highly researched brand strategies. And, we don’t need to tell … Read more
Societal marketing concept says that prioritizing consumers’ and society’s interests rather than just thinking about the company’s benefit, no matter what the way is. Societal marketing strategy teaches the organization to consider consumer’s wants, society’s interests, and obviously, the company’s benefit to be more socially and environmentally responsible and build a better image in the … Read more
What is Unsought Products? Unsought products are referred to the products which consumer are unaware of or does not normally buy. Purchase of such goods is usually done out of fear of danger or the ries of danger. Unsought product examples are fire extinguishers, life insurance, reference books, and funeral services. In the case of … Read more
The monetary unit is the basic primary denomination of a currency. It is also called the fundamental unit of account and can be measured by its purchasing power parity. There are several problems with this assumption, including its efficacy in an inflationary economy. Let’s discuss some of them in this article. Also, we’ll look at … Read more
Marketing is a crucial component of any business. It encourages the brand to grow and achieve the heights of success. It will stand your brand out in the market. 5 P’s of Marketing is one of the elements of the marketing process. 5 P’s of the marketing mix is one of the most effective marketing strategies. … Read more
Tax Multiplier emphasizes the change in the income or GDP level due to the change in taxation levied by the government. The concept covered will be marginal propensity to consume, marginal propensity to save, tax multiplier formula, derivation, examples, graphical representation, government spending multiplier, uses and limitations for the same.
Capital resources definition emphasizes on the man made products and services which are produced with a period of time. It includes tools, machinery, equipment and other items. Examples quoted under capital resources are included in the writing along with the aids of production it provides.
Asset Management ratios therefore signifies the business or a company ablity to utilisize their assets to produce sales. This could further be categorised into different asset turnover ratios along with knowledge of how to improve them corresponding in the working of a business.