Definition of environment scanning Environmental scanning in strategic management is termed as the utilisation and possession of information regarding patterns, relationships, occasions and trends within a company’s external and internal environment that impact the future and current strategies. An environment should be scanned to determine forecasts and growth of the factors that influence an organisation’s success. … Read more
Introduction Executive development in HRM is one of the forms of training programs which are conducted in an organization. It allows employees to be better leaders and improve their performance. On the other hand, top management can identify future leaders. This form of training includes theoretical and practical knowledge. An executive development program enhances the … Read more
Definition Of Horizontal Marketing System Horizontal marketing system refers to the act where two or more companies unrelated to one another standing at the same level come together to take advantage of the economies of scale. Usually, this method of marketing system is opted for by companies who either want to grow or lack human resources, … Read more
Overview A business analyst case study is used to give near-world exposure to a business analyst. So, in this post, we will be discussing what is business analysis, what is business analysis, and what are the requirements and strategies of an analyst. Plus, a business case analysis example for better understanding. Let’s start with understanding … Read more
Overview of elements of the marketing process Elements of the marketing process is a statement that depicts the steps involved for successful marketing and gives an overall glimpse of all the terms. However, a few things must be studied before talking about the same. Marketing Process Steps Marketing is all about creating value for consumers … Read more
What is the market test? Market test: In the world of advertising and business, a market test can be defined as a short-term geographical area or demographic grouping used to evaluate the profitability of a particular product or service in a specific market before a broad-scale roll-out. This enables businesses to plan their: Therefore, before … Read more
Overview Zomato marketing considers one of the most successful & inspiring campaigns. Zomato initially started as a restaurant search and discovery tool. Over the years it has become an internet platform for meal delivery. Zomato has left a lasting impression on almost every customer, and through intensive & detailed marketing strategies has stood them out … Read more
Supply Chain Definition Supply chain management is termed as managing the flow of products and services that starts from origin and finishes with the product’s consumption by the customer. It further includes the movement/transport and storage of goods like raw materials, work in progress and full furnished goods. What is Supply Chain Management? 6. After … Read more
What is Employee Retention? Employee retention depicts the different practices and tactics that make the employees stick for a longer period to the organisation. The organisation trains the employee and invests time in them as a result they are at a loss if the employees leave the job.Employee retention thus explains the different measures taken by … Read more
Definition Of Demerger Demerger’s example can be quoted in different ways depending upon the type of the demerger. However, we need to discuss some basic definitions to get a better understanding. A demerger is the transfer of business undertakings to another company. Therefore, the company that receives the undertakings is called the resulting company. The … Read more
Objective Baumol’s sales maximization model has two important subheads revenue maximization profit maximization theory which together explains the idea behind maximizing sales. Therefore, we will take a quick overview of the two concepts first, which are as follows: Revenue maximization Revenue maximization refers to maximizing sales in a business using various techniques, such as sales … Read more
Overview MRTS in economics refers to the Marginal Rate of Technical Substitution which is termed as the slope of isoquant. Isoquants are defined almost the same as the indifference curve with few changes. As a result, we will take a quick look at isoquants before studying MRTS in economics in detail. Isoquants An isoquant is a level … Read more