What is the markettest? Markettest: In the world of advertising and business, a market test can be defined as a short-term geographical area or demographic grouping used to evaluate the profitability of a particular product or service in a specific market before a broad scale roll-out. This enables businesses to plan their: pricing marketing strategy … Read more
Overview Zomato marketing considers one of the most successful & inspiring campaigns. Zomato initially started as a restaurant search and discovery tool. Over the years it has become an internet platform for meal delivery. Zomato has left a lasting impression on almost every customer, and through intensive & detailed marketing strategies has stood them out … Read more
Supply Chain Definition Objectives of Supply Chain management can be deeply understood after discussing the main concepts. However, supply chain management is termed as managing the flow of products and services that starts from origin and finishes with the product’s consumption by the customer. It further includes the movement/transport and storage of goods like raw … Read more
What is Employee Retention? Employee retention meaning depicts the different practices and tactics that make the employees stick for a longer period to the organisation. The organisation trains the employee and invests time in them as a result they are at a loss if the employees leave the job.Employee retention meaning thus explains the different … Read more
Definition Of Demerger Demerger example can be quoted in different ways depending upon the type of the demerger. However, we need to discuss some basic definitions to get a better understanding. A demerger meaning is termed as the transfer of business undertakings to another company. Therefore, the company that receives the undertakings is called the … Read more
Objective Baumol’s sales maximisation model has two important subheads revenue maximisation profit maximisation theory which together explains the idea behind maximising the sales. Therefore we will take a quick overview of the two concepts first which are as follows: Revenue maximisation Revenue maximisation refers to the maximising of sales in a business using various techniques … Read more
Overview MRTS in economics refers to the Marginal Rate of Technical Substitution which is termed as the slope of isoquant. Isoquants are defined almost the same as the indifference curve with few changes. As a result, we will take a quick look at isoquants before studying MRTS in economics in detail. Isoquants An isoquant is a level … Read more
What is Portfolio Analysis Meaning? When a company markets different kinds of products, its get essential for the company to analyse each product or service separately to understand their contribution towards the company’s profitability & income. Such analysing is referred to as portfolio analysing. Portfolio analysing is mostly done on the bases of pre-defined bases … Read more
Overview Flipkart and Myntra merger case study brought the two biggest e-tailers of India together. The merger made it possible for both investors Flipkart and Myntra to strengthen their parts. Thus Flipkart strengthened its structure of product offering while Myntra got a chance to leverage its infrastructure. Moreover, the Flipkart and Myntra merger case study … Read more
Introduction The RADPAC model is a kind of negotiation model which explains a certain process in which negotiation can be held. The negotiation model is largely used in Corporates and will be discussed later. For better understanding we need to know the other terms which are explained as follows : What is Negotiation? This concept … Read more
Introduction of Product Hierarchy Example Product hierarchy example is a part of marketing that explains how a product can be categorized using different tools. Knowledge of what happens under this head, we will start with the basic terms to get in-depth knowledge. What is the product? A product is any tangible object which can be … Read more
Strategic Management Strategic management is developing, implementing and controlling the strategy, which defines an organization intends to exist and why it will continue to exist. Still, the organization will maintain its competitive advantage. Strategic intent defines the organization’s actions towards achieving its vision. It motivates people. It clarifies the vision of the company. Strategy in … Read more