As per Dazed Media’s report, 46% of GenZ feels a better connection with a brand with sustainability and strong ethics, 21% focus on the brand demonstrating clear intentions, and 17% look for a brand with a clear and cohesive point of view.
This clearly indicates that building a brand is more significant than ever in this era. So, what’s stopping you from stepping out of your comfort zone and building a brand?
In this blog, we’ll delve deep into how to build your brand effectively. Let’s begin!
What does Brand Building Involve?
Building a brand is a comprehensive process requiring attention to every detail. If you are building a brand, you must utilize three factors: brand strategy, brand identity, and brand marketing. Combining these three builds a strong brand. Let’s understand how these terms contribute:
1. Brand strategy
Brand strategy deals with “what you want your brand to look like?” Based on it, you make growth plans and prioritize your goals. When it comes to strong branding, consistency is the key! Therefore, making a foolproof plan before addressing any fundamentals is essential. Determine if you want your brand to have an authoritative, professional tone, conversational, or casual tone. Understand the different demographics that you are targeting. It is the foremost step when building a brand.
2. Brand identity
Your brand identity helps your brand to stand out in the marketplace. It includes putting basic branding concepts into actual practice. It primarily includes deciding on the font, colors, brand messaging, and other details. All these factors help to build solid brand recognition amongst your targeted audiences.
3. Brand marketing
Once you have built a brand strategy and its identity, it’s time to market your brand so that it converts the customers and generates revenue. Brand marketing focuses on the strategic allocation of your funds to get better results. You may probably use social media platforms to target the right customer base. Ensure that you hire professionals to market your brand efficiently.
How to Build Branding?
Let’s see how to build your brand in a simple step-by-step process:
1. Determine your audience
Before determining the intricacies of brand building, you must understand your targeted audience. Every business is unique; you must understand your audience beforehand. It will help you determine the right brand tone, messaging, and aesthetics that can help you create a successful brand. This helps the brand to build a brand’s image.
2. Research about competitors
Conduct in-depth market research to understand who your competitors are and what they are doing differently in the market to stand out. Find a way to capitalize on your weakness and match your competitor’s strength. Examine other competing brand areas such as voice, pricing, and website. Make a competitor research spreadsheet that will help prioritize all findings.
3. Define your brand purpose
Before going any further, determine where your brand fits into the industry. Understand your brand’s expectations in the short and long run. Determine its purpose so that it aligns with your business core values and overall plan. Finding it difficult to define your brand purpose? Answer some basic questions like:
- Reasons why your company exists
- Different problems your products and services are catering to
- Reasons why you are better than your competitors
Answering these questions will help determine your brand purpose. When writing a mission statement, do not try to make it catchy, as it can be done in the later stages. The idea is to understand what your brand’s main goal is.
4. Develop a brand personality and voice
The brand personality can easily make your brand stand out! It makes your company unique and allows you to grab customers’ attention. Ensure consistency in every aspect of your brand’s operations, including emails, product sites, social media profiles, and web text.
This allows the customers to easily recognize your brand, even during a minor interaction. Your industry, target audience, and mission statement will mostly determine your brand personality and voice. For instance, if you want to engage with Gen Z audiences, you might consider incorporating their common slang usage into your brand language.
5. Create a compelling brand story
If your brand has a touching story, it will connect to people on a personal level, making it an exceptional marketing move! Start your brand story with a customer and a problem. Gradually, the audience emotionally connects with your brand and starts trusting it.
Simply put, storytelling is a great way to engage customers and determine why your brand exists. After establishing a story, it’s time to incorporate it into landing pages and ads.
6. Pick a unique brand name
When building a business, choosing a name for your brand is one of the most important decisions you will make! Generally, brands are named in one or two words as they are easy to remember and quite catchy. Some techniques to choose a unique brand name are:
- Word combinations like Facebook
- Altered words like Tumblr
- Relevant words such as Mastercard
- Inspirational figures like Nike
Before you choose a name, understand its different meanings. Also, search it on Google to ensure there is not much competition for building a brand.
7. Write a slogan
When it comes to brand building, a catchy and compelling slogan is the foremost you need! It must be short, crisp, yet descriptive to be mentioned in your social media bio and email signature. Your brand’s slogan must be easy to remember and short so that customers are not confused. To write a slogan, some things you must remember are:
- Use a metaphor
- Capture an attitude
- Describe what you do
- Create a catchy and rhythmic slogan
8. Design brand logo
Every time any potential customer interacts with your brand, the first thing they see is your brand logo! Since it is your brand’s face, it must be designed professionally. When designing a logo, some major things to consider are:
- Color schema
- Font
- Imagery
If your brand has taken inspiration from something, it is best to study that brand carefully. Consider making some minute but identifiable changes.
9. Integrate your brand into your business
After building your brand’s foundation, it’s time to do brand integration within your business. Make a detailed outline of how you want the brand to sound and look like. The brand personality must peak through your social media posts and more.
Building Brand Awareness
Most people generally prefer to buy products from brands that are well-known and popular.
For example, every time you search “smartphones on Amazon,” products from hundreds of brands flash on your screen. Chances are high that you will buy a smartphone from brands like “Apple, OnePlus, or Samsung” as these are quite popular.
Therefore, building brand awareness is important for maximum success. Thinking of ways to build brand awareness? Here are the top 10 strategic yet simple ways to boost brand awareness:
1. Prioritize brand consistency
2. Be about more than just your products
3. Give value
4. Develop omnichannel
5. Partner with like-minded influencers
6. Run a thought leadership program
7. Advertise with intelligence
8. Become a sponsor
9. Be memorable with your output
10. Measure brand awareness to increase it
Conclusion
Building a brand is a creative process and requires strategic planning for smooth execution. You need to be involved in using the appropriate tone, visuals, conversations, goals, and campaigns for your brand. Optimistically, using these elements will allow you to build a successful brand.
Frequently Asked Questions (6 FAQs)
Q1. Mention some tips for writing a slogan for building a brand
Here are some tips for writing a slogan:
- Use a metaphor
- Capture an attitude
- Describe what you do
- Highlight all benefits
- Create a catchy saying
Q2. Why is brand awareness critical?
If you want your business to be a success, building a strong brand awareness is important. It helps your brand stand out and reorganize. Customers who trust a brand tend to make repetitive purchases, resulting in customer loyalty.
Q3. What is a brand?
A brand is a combination of stylish choices and visual assets, which together form a cohesive image. It includes everything from a logo and slogan to anything that adds to the company’s reputation and goodwill.
Q4. What is the right to build a brand formula?
The perfect formula for building a strong brand includes an in-depth understanding of your audiences, purpose, and overall values. It requires compelling visual identity and continuous messaging.
Q5. List the top things to consider when building a brand
When building a brand, some major considerations are brand identity, consistency, and understanding your targeted audience.
Q6. How to create an ideal brand story?
If you want to create a brand story, access the needs and wants of your customers. Determine how your customer is the ultimate solution and mention reasons why not choosing your brand is a bad decision.