What is Brand Equity? Brand equity refers to the value and strength of a brand in the eyes of consumers. It represents the added value or premium that a product or service with a well-established and recognized brand name commands in the marketplace compared to similar products or services with lesser-known or generic branding. In … Read more
what is corporate branding? Corporate branding, often referred to as company branding, is the practice of establishing and promoting a distinct and cohesive brand identity for a corporation as a whole, rather than for individual products or services within that corporation. Corporate branding aims to create a strong and recognizable brand image that represents the … Read more
What is strategic brand management? Strategic brand management refers to the deliberate and comprehensive approach a company uses to plan, build, measure, and control its brand assets to achieve specific business goals. It involves the development, maintenance, and enhancement of a brand’s equity, identity, and value in the eyes of consumers. Strategic brand management encompasses … Read more
what is branding strategy? Branding strategies are well-thought-out plan that defines how a company positions and presents itself to its target audience. It encompasses a set of deliberate actions and decisions aimed at creating a unique and enduring brand identity. This identity encompasses elements such as the company’s name, logo, design, messaging, and values, all … Read more
Introduction In today’s competitive business landscape, understanding your target audience is crucial for success. Market segmentation is a strategic approach that allows businesses to break down their broad customer base into smaller, more manageable groups with similar characteristics and needs. This process enables companies to tailor their marketing efforts, products, and services to specific customer … Read more
What is target marketing? Target market refers to the buyers for whom the product or service is aimed. A target market first is covered in broader aspects like healthcare, travel, technology, etc.. It is created based on a group of people who share the same characteristics like behavioural tendencies, geographic location, and demographic characteristics. Companies … Read more
What Is Product Positioning? Product positioning is a strategic decision that companies take to create a distinctive identity for their product in the market, customer’s mind to market the product’s USPs & strengths. It aims to make a clear impact on customer’s perception & to build a favourable effect on customer’s mind & making a … Read more
What is product management? Product management is a process of strategically working on every stage of the product development lifecycle- from research and development to testing of the product to positioning to customers. Product management acts as a bridge between the business and the customer. They need to understand the business goals and objectives, as … Read more
Brands are making continuous efforts to create a memorable impact in people’s minds. Here, the concept of brand identity comes into play. There are various factors upon which you can create the memorable identity of a brand. Before directly creating it, you have to understand the basics of it. Once you get all of them, … Read more
Brand attributes are called the basic nature of the business. It is basically the personality traits of the company. For instance, the business might have a variety of characteristics such as innovation, consistency, relevancy, uniqueness, and more. This will help you craft your image in the customer’s mindset. Moreover, it also helps your brand to … Read more
Brand management efforts are one of the essential strategies for any company to grow. It allows the brands to make their position in the market and enhance their persona. Here, you design your brand in a way that allows you to become better than the rest of the market. However, there are a lot of … Read more
Knowledge management means properly passing the organizational information into a system. It helps the organizations by providing the essential knowledge to the employees. This allows the companies to enhance their operational productivity and make them more independent. If you would like to know about this phenomenon, then you should thoroughly read this blog. In this … Read more